A payment gateway is an e commerce application service provider service that authorizes credit card payment for e-business, online retailers, bricks and clicks. It is the equivalent of a physical point of sale terminal located in the most retailed outlet. For any e commerce business payment gate ways is one of the gateways to success. It is a huge thing because a visitor explores your online store and add product to shopping cart and reaches your payment gateway, but the real happiness is lies to the mobile app and store owner is when a visitor buy a product and turn to a customer. Hence it can be says that the real success of an online business depends on the conversion rate.
Main factors while choosing payment gateways
All you need is to integrate popular and secure payment gate way to accept online payment. However the integration requires expertise to make sure that the merchant or customer can securely process the transfer on website.
The first and foremost thing that the customer looks for when they make an online payment which cannot be compromised upon. You have to ensure that the payment gate way integrated on your portal is safe and secure.
A very important factor to discuss before you decides upon a payment gateway. Make sure with your online ecommerce store app creator that there are no hidden charges that will kill your profit later.
If you are providing 24/7 support for your online store, then why not a customer support for payment gateways too? Ensure a payment gateway with good customer support that can solve the queries of your customers instantly over a call or via email.
Multi currency support
It is very important that your payment gate ways supports multi currencies in online business. There is a possibility of a global demand for the product, so if you have multiple currency options, taking payments will never be a problem. Moreover, you can then extend your reach globally.
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