Facebook Ads are one of the most effective ways to reach and engage your target audience. The platform offers a variety of advertising options that allow businesses to tailor their ads based on their marketing objectives. Facebook Ads also constantly updates its features to give advertisers more control over how and where they spend their advertising budget. In this blog post, we’ll take a look at some of the recent changes that have been rolled out recently and new updates for Facebook Ads. These changes are designed to make the platform easier for advertisers to use, provide more targeting options, and offer new ways for businesses to measure the success of their campaigns.

Instagram Reels Ads

The latest ad type on Instagram is reels. They join a long list of other ad places, which also include old feed posts, Stories, IGTV, Messenger, and the Explore tab. Back in April of 2021, Facebook began testing Reels for advertising in select countries (including the US, UK, Canada, and France as of last month). Then in June 2021 they officially released Reels ads to all advertisers across all countries. Since this feature no longer has any account-level minimum criteria for use, local accounts can also benefit from it.

Optimize text per person feature for ads

The ‘Optimize Text Per Person’ option, which Facebook is now bringing out. Facebook will dynamically rotate your caption, headline, or description when delivering your ad to a user based on what Facebook’s system determines they would most likely respond to. This behaviour is similar to Google’s Responsive Search Ads. The best thing about this new feature is how simple it is to set up with only a button toggle. Additionally, it is adaptable for accounts of all sizes, allowing both small businesses and big businesses to offer users a better ad experience. This basically raises the standard for A/B Facebook testing.

Reach New App Users with Automated App Ads

Here’s a change you need to be aware of if you want to promote an app on Facebook. Automated App Ads were introduced by Facebook in the fall of 2020. With the help of this function, app marketers may develop fully automated campaigns that are very performant. It makes use of machine learning to achieve this. Facebook’s usual Manual App Ads have been replaced by Automated App Ads.

Facebook Shops in WhatsApp and Marketplace

Click to Whatsapp advertising first launched in January 2018. An e-commerce company that creates a Shop account is given permission to display its products on Facebook’s shopping entities by default. Facebook, Instagram, and WhatsApp are now included in this. Advertisers may now show up their complete Shop so visitors can browse the brand’s inventory while conversing with them directly about products. This is a fantastic chance for brands to develop closer relationships with their consumers.

Reviews available Instagram store

Reviews on Facebook company pages are something we are accustomed to. But there will also be a new integration of reviews in Instagram’s Shopping section starting in the summer of 2021. Instagram users will be able to publish images, videos, comments, and product ratings directly from the Instagram Shops platform. Instagram Shopping reviews enhance the purchasing process because they allow users to browse, purchase, and leave reviews of things without ever leaving the app. Even while it might seem like Facebook is the only one who gains from this, you also gain since more simple shopping leads to more online sales.


Accurate targeting, monitoring your campaign performance, data analytics etc, all are the components of an effective Facebook advertising campaign. if you want to take your Facebook marketing to the next level, feel free to contact us. Web design Dubai is one of the best Facebook advertising Dubai service providers in UAE. Over the past years, we have turned out to be a powerful Facebook marketing company focused on providing enhanced user engagement and traffic to your targeted service pages.