With digitalization and the emergence of new technologies, e-commerce has become invaluable for business nowadays. The expanding usage of cell phones, tablets, PCs, and other convenient gadgets, an e-commerce business site is massively advantageous for your marketing and branding. Additionally, current pandemic times and social distancing have only increased opportunities for e-commerce as everyone is doing everything online.
The experts of one of the leading web development companies in Dubai say that perfect web design is essential for an e-commerce website UAE. You need a good website with perfect colours, fonts, images, words and graphics to ensure that the visitors are making purchases.
Here are some great tips that will help you design a site that will have items flying off your virtual racks!!!
Simplicity is Everything
Simplicity is the key to the success of every e-commerce website. Professionals in e-commerce website development Dubai suggest that adding more elements like colours, pop-ups etc. will only serve as a distraction for the visitors from making a purchase. So always keep your design clean, clear and simple and with more focus on the sale.
Branding is Important
When shopping online, people have more affinity towards established brands. If you want to drive more sales to your e-commerce business, you need to gain the trust of customers by establishing yourself as a trustworthy brand says the prominent web design company, Dubai. If you want to make your e-commerce site a success, take time to define your brand and establish how you are different from others, and infuse the brand into your design.
Choose Colours Wisely
Choosing colours may seem less important but the colour is a very powerful tool. Different colours can invoke different feelings and emotions in people. For example, Red colour inspires feelings of excitement while blue colour increases feelings of trust. So, if you want your e-commerce site to convert, consider all colour inspirations and choose from them wisely.
Include High-Quality Images
On an e-commerce website, it is important to show products with high-quality images. People will be more confident to buy if they can see clearly what they are going to buy. It also increases the trust in customers. So if you want to increase the rate of conversions, using high-quality images is critical advises the experts of e-commerce web design Dubai.
Easy to Read Contents
Research shows that visitors only read about 20% of content given on any web page as they tend to simply scan through it looking for key information. So make your content precise and easy to read. To give attention to important information make them bold or in block letters or use bulletins.
When you are designing your e-commerce website, you need to always consider the point of view of the customer. Make sure it is easier to navigate through product menus and categories to find what they want. Not only you need to ensure product pages are easy to use, but you also need to make check out as easy as possible. Design a simple and clean page with clear instructions for how to register in your site, what are all the details that need to enter to process the purchase, details of shipping and purchase return and finally a confirmation page to let the customer know the purchase is a success.
Building trust is always important to increase conversions. So design a feedback system for your customers in your e-commerce website design. You can add a rating section to rate your products and a section to add the review of products and their experience on the website. These testimonials will improve trust and will attract more people to your e-commerce website says the web design UAE experts.
Nowadays most people use phones and tablets rather than PCs. So you need to ensure your website design is fully responsive in all devices to capture more customers.
If you want your e-commerce store to succeed, you need to build trust with your customers and for that you need a professional website advises the prime designers of the e-commerce website Dubai. So ensure that you don’t have any spelling errors and have a consistent font, colour and footer design. Also, make sure all your links work and have quality images. A professional web site makes you look serious in front of your customers.
Designing an e-commerce website can be tricky. We are one of the top e-commerce website development company in Dubai. We have a range of e-commerce website platforms like Shopify for you to choose from and will help you design a site that not only looks amazing but converts like crazy.
So don’t wait up!!! Visit: www.webdesigningdubai.ae or Call us at: +971 554943599 or +971 507080116.