Category: facebook ads

Facebook Ads Manager Updates to Know in 2022

Facebook Ads are one of the most effective ways to reach and engage your target audience. The platform offers a variety of advertising options that allow businesses to tailor their ads based on their marketing objectives. Facebook Ads also constantly updates its features to give advertisers more control over how and where they spend their advertising budget. In this blog post, we’ll take a look at some of the recent changes that have been rolled out recently and new updates for Facebook Ads. These changes are designed to make the platform easier for advertisers to use, provide more targeting options, and offer new ways for businesses to measure the success of their campaigns.

Instagram Reels Ads

The latest ad type on Instagram is reels. They join a long list of other ad places, which also include old feed posts, Stories, IGTV, Messenger, and the Explore tab. Back in April of 2021, Facebook began testing Reels for advertising in select countries (including the US, UK, Canada, and France as of last month). Then in June 2021 they officially released Reels ads to all advertisers across all countries. Since this feature no longer has any account-level minimum criteria for use, local accounts can also benefit from it.

Optimize text per person feature for ads

The ‘Optimize Text Per Person’ option, which Facebook is now bringing out. Facebook will dynamically rotate your caption, headline, or description when delivering your ad to a user based on what Facebook’s system determines they would most likely respond to. This behaviour is similar to Google’s Responsive Search Ads. The best thing about this new feature is how simple it is to set up with only a button toggle. Additionally, it is adaptable for accounts of all sizes, allowing both small businesses and big businesses to offer users a better ad experience. This basically raises the standard for A/B Facebook testing.

Reach New App Users with Automated App Ads

Here’s a change you need to be aware of if you want to promote an app on Facebook. Automated App Ads were introduced by Facebook in the fall of 2020. With the help of this function, app marketers may develop fully automated campaigns that are very performant. It makes use of machine learning to achieve this. Facebook’s usual Manual App Ads have been replaced by Automated App Ads.

Facebook Shops in WhatsApp and Marketplace

Click to Whatsapp advertising first launched in January 2018. An e-commerce company that creates a Shop account is given permission to display its products on Facebook’s shopping entities by default. Facebook, Instagram, and WhatsApp are now included in this. Advertisers may now show up their complete Shop so visitors can browse the brand’s inventory while conversing with them directly about products. This is a fantastic chance for brands to develop closer relationships with their consumers.

Reviews available Instagram store

Reviews on Facebook company pages are something we are accustomed to. But there will also be a new integration of reviews in Instagram’s Shopping section starting in the summer of 2021. Instagram users will be able to publish images, videos, comments, and product ratings directly from the Instagram Shops platform. Instagram Shopping reviews enhance the purchasing process because they allow users to browse, purchase, and leave reviews of things without ever leaving the app. Even while it might seem like Facebook is the only one who gains from this, you also gain since more simple shopping leads to more online sales.


Accurate targeting, monitoring your campaign performance, data analytics etc, all are the components of an effective Facebook advertising campaign. if you want to take your Facebook marketing to the next level, feel free to contact us. Web design Dubai is one of the best Facebook advertising Dubai service providers in UAE. Over the past years, we have turned out to be a powerful Facebook marketing company focused on providing enhanced user engagement and traffic to your targeted service pages.

What Is Google AdWords? Does Google AdWords Really Work?

Google AdWords

PPC management Dubai

Google Adwords is an online advertising platform introduced by Google. Where advertisers pay to show you short ads, service offers, product listings, video content, and mobile app installation. Within Google Ads for web users. There are many PPC management Dubai companies that provide Google ads services.

Specifically, the two main ways you can advertise on Google are within the search and display network. In the search network, they are located above the organic search results in Google search. The display network includes a large network of web pages where your ad will be seen as a banner, graphic, etc. Indeed, Advertisers in the display network have the choice to pick the potential consumers with Google’s strategic recommendations, re-marketing, by picking particular websites for their ads, etc.

Operates on:

  1. PPC (Pay per click UAE)
  2. PPM (Pay Per Mile/Thousands)

Types of Google Ads:

  1. Search
  2. Display
  3. Shopping
  4. Video
  5. App
  6. Smart

How exactly does Google AdWords work?

Google AdWord services depend on your business and which country you would wish to target, Google Adword policy will change based on different countries. Before launching a Google Adword campaign in UAE or outside UAE you should know Google’s ad policy as this will benefit you with your business and unnecessary costs.

For example, if you are conducting a medical-related campaign you will demand to obey the Google Ads policy of UAE or other countries. Otherwise, Google does not allow your ads which means you are wasting your time. In contrast, always follow Google guidelines that corresponding to your business.

Google AdWord gives valid leads or sales for your business.

Also, you can improve your business with google ads and target your potential buyers in a very short time.

Equally important, to generate business and sales from Google ads, We would recommend you always hire a Google Adword expert as they have good experience and provide you leads at a pretty cheap price. If you use Google ads without understanding fully about Google Ads, you may waste your money due to a lack of information and experience.

Furthermore, Google AdWord is adopted by small businesses and large businesses and they get a good ROI (Return On Investment) for their businesses.

The main disadvantage of Google ad & other PPC management Dubai platforms is that if you spend on google ads you will get a business or your ads will show up but when your amount ends then your ads will not be advertised by Google.

In fact, do not rely too much on google ads as we have to use other digital marketing channels for your business. Instead of going for Pay per click Dubai campaigns like Google ads & facebook advertising Dubai etc We can use Social media marketing Dubai, SEO UAE, and much more. These channels also help you to get business.

So, hope this will help you!


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Importance of Facebook Ads

Online advertising has exploded in its real potential over the last several years. There is a number of ways you have to market your product through online. In this world filled with several products, it is fully filled with the same requirements; one social media platform can help you stand about the rest. Facebook ads provide a platform for you to place a promotion or product offers in the news feeds of a targeted audience. The reason why people can click the Facebook ads because they have seen something interest and something got value from it.

Benefits of FB Ads

Lots of people spent a lot of time on FB that means they are rife with advertising potential. You can find the perfect audience that will find your advertisement relevant. You will spend a lot lesser money, while showing off you product and service to a lot more people. FB can help you to retargeting audience. You will also improving brand awareness, it help to increase revenue, sales and leads.

To understand the working of FB ads, let’s begin with the basics of good facebook ads

facebook advertising Dubai

facebook advertising Dubai

Understand the goal first

To get the desire outcome, you have to shape up your ads in a right direction. First identify your goal, for which you create an ad on FB, it can help to boost your online sale to your website, or increase the downloading apps, or to make more awareness about your products.

Set your budget

Budget is also an important aspect. When you set a budget keep in your mind the figure that you can spend on your ads. For setting the budget you have two options one you have to set a daily budget that you can spend each day, second is to set a lifetime budget that you have to set a total budget that you have to spend during the lifetime.

Infuse creativity

There are thousands of Ads which are running of the facebook platform. So divert the attention of a user towards your ads it is essential to imbue creativity in it. Try to add creative element on your ad that can make your ad stand out. To add some catchy images that can grab the immediate attention of your user.

Web designing Dubai is one of the best facebook advertising Dubai, over the past years. We have turned out to powerful facebook marketing company focused on providing enhanced user engagements and traffic to your targeted service pages. To facilitate your business, we categorize our facebook advertising services into three parts depend on your marketing objectives that are awareness, consideration and conversion. Get a free quote call 055 494 3599.